WXYZ
WXYZ
D ■ T n O I T
Contract / Revision
310115
/
Original Date / Revision
09/05/12 09/05/12
Advertiser CARE for Michigan
Agency Davis Group (The)
Buying Contact
4201 Bee Caves Road - Suite C-101
Austin, TX 78746
ORDER
Flight Dates 09/25/1 2-1 0/01 /1 2
Product
CARE for Ml - Q3/4 Issue
Agency Com 1 5%
Billing Contact Pam Newby
4201 Bee Caves Road - Suite C-101
Austin, TX 78746
Sales Office EWSDC
Sales Region NAT
Agency Ref
Print Date 09/06/12
Page 1 of 4
Order Sep
Estimate #
Alt Order #
Billing Type
Order Type
Billing Cycle
00:20:00
1083
Cash
GENERAL
EOM/EOC
Billing Calendar BROADCAST
Demographic A25-54
Rev Codes POL POL
Product Codes PL
Priority P-1
Advertiser Ref
ISS
Primary Account Executive
Dave Lombardo
Account Executive Order% Start Date End Date
Dave Lombardo 1 00%
Order Share 26% Market Value436538
Competing Station % of Order Amount
CABLE
%
UNKWN
%
WADL
%
WDIV
25%
109134
WDWB
%
WJBK
40%
174615
WKBD
3%
13096
WLPC
%
WPXD
%
WTVS
%
WWJ
6%
26192
Order Totals Billing Plan
Month # of Spots Net Amount Gross Amount Rating Start Date End Date # Spots Net Amount Gross Amount
September 2012 51 $84,830.00 $99,800.00 0.00 08/27/12 09/30/12 51 $84,830.00 $99,800.00
October 2012 9 $11,645.00 $13,700.00 0.00 10/01/12 10/01/12 9 $11,645.00 $13,700.00
Totals 60 $96,475.00 $113,500.00 0.00
Totals
Ln Ch Start End
Inventory Code
Break Start/End Time Days
Len
Spots Rate Pri
Rtg Type Spots
Amount
N 1 WXYZ 09/25/12 09/28/12
6am News M-F
Action News 6am
CM
6-7am M-F
- T- T- - -
:30
2 $1,500.00 FX
0.00 NM
2
$3,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- T- T —
Spots/Week
2
Rate
$1,500.00
Rating
0.00
N 2 WXYZ 10/01/12 10/01/12
6am News M-F
Action News 6am
CM
6-7am M-F
M
:30
1 $1,500.00 FX
0.00 NM
1
$1,500.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week
1
Rate
$1,500.00
Rating
0.00
N 3 WXYZ 09/25/12 09/28/12
GMA M-F 7-9am
M-F 7-9am
CM
7-9am M-F
- TWTF- -
:30
8 $1,600.00 FX
0.00 NM
8
$12,800.00
WXYZ
Print Date: 09/06/12
Page 2 of 4
WXYZ
D ■ T ■ D I T
Contract / Revision
310115 Flight Dates 09/25/12-10/01/12
Hiatus Dates
Original Date / Revision 09/05/12/ 09/05/12 Order Sep 00:20:00
Advertiser CARE for Michigan Product CARE for Ml - Q3/4 Issue Estimate # 1083
Ln Ch Start End Inventory Code
Break Start/End Time Days
Totals
Len Spots Rate Pri Rtg Type Spots Amount
N 3 WXYZ 09/25/12 09/28/12
GMA M-F 7-9am
M-F 7-9am
CM
7-9am M-F
- TWTF- -
:30
8 $1 600 00 FX
0.00
NM
8
$12 800 00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWTF- -
Spots/Week
8
Rate
$1 ,600.00
Ratinn
0.00
N 4 WXYZ 10/01/12 10/01/12
GMA M-F 7-9am
M-F 7-9am
CM
7-9am M-F
M
:30
2 $1 ,600.00 FX
0.00
NM
2
$3 200 00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week
2
Rate
$1 ,600.00
Ratinn
l i Cl L 1 1 I yj
0.00
N 5 WXYZ 09/29/12 09/29/12
Action News SAT 6am CM
Action News SAT 6am
SAT 6-7am
S-
:30
1 $500 00 P-2
0.00
NM
1
$500 00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S-
Spots/Week
1
Rate
$500.00
Ratinn
1 * Cl v 1 1 1 M
0.00
N 6 WXYZ 09/29/12 09/29/12
GMA SAT 7-8am
GMA SAT 7-8am
CM
SAT 7-8am
S-
:30
1 $900 00 FX
0.00
NM
1
$900 00
Start Date End Date
Week: 09/24/1 2 09/30/1 2
Weekdays
S-
Spots/Week
1
Rate
$900.00
Ratinn
0.00
N 7 WXYZ 09/29/12 09/29/12
SA 8-1 0am Action NewsCM
SA 8-1 0am Action News
8-1 0a
s-
:30
1 $900 00 FX
0.00
NM
1
$900 00
t|# w! \J\J - \J\J
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S-
Spots/Week
1
Rate
$900.00
Rating
0.00
N 8 WXYZ 09/30/12 09/30/12
GMA SUN 7-8am
GMA SUN 7-8am
CM
SUN 7-8am
S
:30
1 $900.00 FX
0.00
NM
1
$900.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S
Spots/Week
1
Rate
$900.00
Rating
0.00
N 9 WXYZ 09/30/12 09/30/12
Action News SUN 8am CM
Action News SUN 8am
Sun 8-930am
S
:30
1 $900.00 FX
0.00
NM
1
$900.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S
Spots/Week
1
Rate
$900.00
Rating
0.00
N 1 WXYZ 09/25/1 2 09/27/1 2
M-F9a-10a
M-F 9a-10a
CM
9-1 0am M-F
- TWT- - -
:30
3 $800 00 P-2
0.00
NM
3
$2 400 00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWT- - -
Spots/Week
3
Rate
$800.00
Rating
0.00
N 1 1 WXYZ 09/26/1 2 09/28/1 2
M-F 11a-12n
CM
11am-12pmM-F --W-F--
:30
2 $1 ,000.00 FX
0.00
NM
2
$2 000 00
M-F 11a-12n
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- - W- F - -
Spots/Week
2
Rate
$1,000.00
Rating
0.00
N12 WXYZ 09/25/12 09/28/12
12p Noon News
12-1230p News
CM
12-1230p
- TWTF- •
:30
4 $1,000.00 FX
0.00
NM
4
$4,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWTF- -
Spots/Week
4
Rate
$1,000.00
Rating
0.00
N13 WXYZ 10/01/12 10/01/12
12p Noon News
12-1230p News
CM
12-1230p
M
:30
1 $1,000.00 P-2
0.00
NM
1
$1,000.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week
1
Rate
$1,000.00
Rating
0.00
N14 WXYZ 09/25/12 09/27/12
M-F 4-5pm
Dr. Oz
CM
4-5pm M-F
- TWT- - -
:30
3 $1,200.00 P-2
0.00
NM
3
$3,600.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWT- - -
Spots/Week
3
Rate
$1,200.00
Rating
0.00
N15 WXYZ 10/01/12 10/01/12
M-F 4-5pm
Dr. Oz
CM
4-5pm M-F
M
:30
1 $1 ,200.00 P-2
0.00
NM
1
$1,200.00
Start Date End Date
Weekdays
Spots/Week
Rate
Rating
WXYZ
Print Date: 09/06/12
Page 3 of 4
WXYZ
D ■ T ■ D I T
Contract / Revision
310115 Flight Dates 09/25/12-10/01/12
Hiatus Dates
Original Date / Revision 09/05/12/ 09/05/12 Order Sep 00:20:00
Advertiser CARE for Michigan Product CARE for Ml - Q3/4 Issue Estimate # 1083
Totals
Ln Ch Start End
Inventory Code
Break Start/End Time Days
Len Spots Rate Pri
Rtg Type Spots
Amount
N15 WXYZ 10/01/12 10/01/12
M-F 4-5pm
Dr. Oz
CM
4 Rnm M F M- - - -
\JL/I 1 1 1 VI 1 I'l
:30
1 $1 poo on P-?
0.00
NM
-|
$1,200.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
opois/ vveeK
1
D*^+^ D o f i *-i /-i
naie naiiny
$1,200.00 0.00
N16 WXYZ 09/25/12 09/28/12
6p News
6-630pm M-F
CM
fi-filflnm M-F -TWTF
U UvJUUI 1 1 lvl 1 1 VII 1 1
:30
a <s? noo no fx
!^J£. , \J\J\J . \J\J 1 /\
0.00
NM
4
$8,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWTF- -
opois/ vveeK
4
D*^+^ D o f i *-i /-i
naie nanny
<Co ooo 00 00
N17 WXYZ 10/01/12 10/01/12
6p News
6-630pm M-F
CM
D DOUpill IVI r l v l
■^n
1 <R9 OOO 00 FY
n nn
u.uu
MM
I N IVI
■
$2,000.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week
1
naie nanny
$2 000 00 00
N18 WXYZ 09/25/12 09/28/12
7p News
M-F 7-730p
CM
7-730nm M-F -TWTF
/ / OvJLrl 1 1 lvl 1 1 VII 1 1
:30
4 $2 000 00 FX
\f)£.)VJ\J\J .VJ\J 1 /\
0.00
NM
4
$8,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWTF- -
Spots/Week
4
naie nanny
$2,000.00 0.00
N19 WXYZ 10/01/12 10/01/12
7p News
M-F 7-730p
CM
7 7^0nm M F M
/ / oujji 1 1 ivi r i v i
■^n
.OU
1 *£? ooo oo fx
n nn
u.uu
NM
-|
$2,000.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week
1
naie nanny
$2,000.00 0.00
N20 WXYZ 09/30/12 09/30/12
Early News Su
Su 6-630p
CM
R fi^Onm ^i in
D OOU|JI 1 1 OUI 1
5
■^n
.OU
1 $1 400 00 FX
n nn
u.uu
NM
\
$1,400.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S
Spots/Week
1
ED """l f/~\ D ofirin
naie naiiny
$1 4f)0 00 00
N21 WXYZ 09/25/12 09/27/12
Access M-F 730-8pm CM
7^0-ftnm M-F - TWT-
/ OU OJJII1 IVI i 1 VVI
■^n
.OU
? S00 00 FX
n nn
u.uu
NM
-3
O
$7,500.00
M-F 730-8pm
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWT- - -
Spots/Week
3
naie nanny
$2,500.00 0.00
N22 WXYZ 09/27/12 09/27/12
Thursday Prime A
CM
fi-Qnm Thiircrlax/ - - - T-
O c?|Ji 1 1 IllUlbUdy 1
■^n
.OU
1 $4 000 00 P-^
n nn
u.uu
NM
■|
$4,000.00
Thursday Prime A
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
— T —
Spots/Week
1
naie nanny
$4,000.00 0.00
N23 WXYZ 09/30/12 09/30/12
Sunday Prime A
Sunday Prime A
CM
/ OfJI 1 1 OUI lUdy
5
:30
1 $4 000 00 P-?
0.00
NM
\
$4,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S
Spots/Week
1
Rate Rating
$4,000.00 0.00
N24 WXYZ 09/30/12 09/30/12
Sunday Prime B
Sunday Prime B
CM
8-9pm Sunday
5
:30
1 $7,000.00 FX
0.00
NM
1
$7,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
S
Spots/Week
1
Rate Rating
$7,000.00 0.00
N25 WXYZ 09/25/12 09/30/12
Late News M-Su
CM
11 -11 35pm M-Sun- TWTF
5
:30
5 $4,000.00 FX
0.00
NM
5
$20,000.00
1 1 pm Action News Updati
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWTF- 5
Spots/Week
5
Rate Rating
$4,000.00 0.00
N27 WXYZ 09/25/12 09/28/12
M-F 1 135p-1205a
Nightline
CM
1135pm-1 205am IV- TWTF
:30
4 $2,000.00 FX
0.00
NM
4
$8,000.00
Start Date End Date
Week: 09/24/12 09/30/12
Weekdays
- TWTF- -
Spots/Week
4
Rate Rating
$2,000.00 0.00
N28 WXYZ 10/01/12 10/01/12
M-F 1 135p-1205a
Nightline
CM
1135pm-1 205am m
:30
1 $2,000.00 FX
0.00
NM
1
$2,000.00
Start Date End Date
Weekdays
Spots/Week
Rate Rating
Print Date: 09/06/12 Page 4 of 4
WXYZ
DETROIT
Contract / Revision 310115 Flight Dates 09/25/12-10/01/12 Hiatus Dates
Original Date / Revision 09/05/12/ 09/05/12 Order Sep 00:20:00
Advertiser CARE for Michigan Product CARE for Ml - Q3/4 Issue Estimate # 1083
Totals
Ln Ch Start End
Inventory Code
Break Start/End Time Days
Len Spots
Rate Pri
Rtg Type Spots
Amount
N28 WXYZ 10/01/12 10/01/12
M-F 1 135p-1205a
Nightline
CM 1 135pm-1 205am m
:30 1
$2,000.00 FX
0.00 NM
1
$2,000.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week Rate Rating
1 $2,000.00 0.00
N29 WXYZ 10/01/12 10/01/12
M-F9a-10a
M-F 9a-10a
CM 9-1 0am M-F M
:30 1
$800.00 P-2
0.00 NM
1
$800.00
Start Date End Date
Week: 10/01/12 10/07/12
Weekdays
M
Spots/Week Rate Rating
1 $800.00 0.00
Totals 60^113,500.00